Chef Selections News

Chef Selections to Launch Passion 4 Life Marketing Program

Chef Selections Featured in Inside Tucson Business

Chef Selections Taps into Direct Selling Trend

Chef Selections Enters Specialty Food Market

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Chef Selections to Launch Passion 4 Life Marketing Program

Market Wire | 5/27/2008

Chef Selections, Inc. (PINKSHEETS: CFSC), a Tucson-based holdings company that specializes in developing emerging growth businesses through innovative network marketing techniques, will officially launch the marketing phase for its highly acclaimed Passion 4 Life Liquid Vitamins and Minerals drink tonight in San Diego. The invitation-only event is being held in the Mission Valley Resort and Conference Center. A number of celebrities, professional athletes, and even a few surprise guests, are all scheduled to speak about their connection to this unique, liquid vitamins and minerals drink.

"We are very excited to be moving on to the next phase of marketing for Passion 4 Life," said David Long, President of Chef Selections. "We expect the Passion 4 Life brand to be our most significant catalyst to growth in 2008."

Chef Selections Featured in Inside Tucson Business

Inside Tucson Business | 9/24/2007

A food-based Tucson business more than a decade in the making is hitting the multilevel marketing industry by storm this summer.

Director of Culinary Relations Jackie Melendez said she expects thousands of consultants to join Chef Selections this month and sell products such as beer bread mixes, apple butter and Mexican corn bread pudding cake to their friends and families or as part of a fundraising effort. Chef Selections offers every kind of food from meats to spices to pudding cake. “It’s not very scientific; it’s just if it tastes good,” said founder Gary Kershner

"People can have a home party, they can have a meeting," Melendez said. "Our consultants can bring guests. That’s how we build our business, one person at a time."

Consultants put down $100 per month to receive a food finds box with an assortment of products. They earn 40 percent commission on the sales they make and there are incentives to bring in other consultants.

Chef Selections Taps into Direct Selling Trend

Market Wire | 11/21/2006

Chef Selections Taps Into Explosive Direct Selling Trend LOGAN, UT -- (MARKET WIRE) -- November 20, 2006 -- Chef Selections (PINKSHEETS: CFSC) will utilize an innovative network marketing approach to sell its world class gourmet/specialty food products. Running a nationwide marketing organization of highly motivated independent distributors, Chef Selections taps into the white hot business trend of network marketing, a $150 billion industry that is growing 20% each year.

According to recent studies, 500,000 new millionaires emerged in the United States in the last five years, and 100,000 of them came from the network marketing industry. With corporate downsizing, at-home parents looking to supplement family incomes, the explosion of home-based businesses, and the ease and reach of Internet-based technology, market conditions are ideal for networking. Each week 45,000 people are entering the direct selling arena.

"The time is right for network marketing and Chef Selections has the perfect product offering for a direct sales distribution channel," said Harold Tanner, President of Chef Selections, Inc. "The company's value proposition is based on delivering distinctive, high quality gourmet foods through a network of independent salespeople motivated by what we feel is the best compensation plan in the industry. It is a recipe for spectacular success."

Chef Selections Enters Specialty Food Market

Press Release | 11/13/2006

Food Lovers Rejoice -- Chef Selections Enters Specialty Food Market

LOGAN, Utah, Nov. 10, 2006 (PRIMEZONE) -- After a period of careful planning, Chef Selections (Pink Sheets:CFSC) announces that it is preparing to launch an aggressive sales campaign commencing in November.

In addition to its distinctive line of propriety gourmet delights, Chef Selections will sell delicious items from small manufacturers looking to establish distribution channels for their high quality, small batch items. The company searches the back roads of America seeking out the heart of these creative food producers to present unique, superb food finds.

This country's single largest retail market is the food industry and Americans are becoming increasingly more food conscious. Our tastes buds have become more curious and we are exhibiting an ever growing interest in regional food cuisine.

One has only to look at the overwhelming success and response to the Food Channel to understand the enormous potential for this market. Capitalizing on this rising trend, the company has prepared a novel, fresh approach to sales and marketing. Chef Selections has created a direct selling methodology to bring together good food and good friends for financial success.

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