Advocare International News

Advocare Challenges Banned Substance Claim

Press Release | 10/31/2011

There have been nine Olympic Games and many AdvoCare product-using competitors since the company was founded and only one athlete has ever claimed AdvoCare products contained a banned substance. This allegation by swimmer Jessica Hardy prompted AdvoCare to proactively seek a legal ruling to protect its reputation. This month a California Federal District Court will hear motions filed by AdvoCare to dismiss the claims filed by Ms. Hardy on the grounds the analytical testing she is relying on is invalid and unreliable.

“There is no scientific basis for Hardy's claims against the company, and AdvoCare is asking the court to enter judgment in its favor on all of the claims asserted by Hardy,” said Allison Levy, general counsel for AdvoCare. “Subsequent to these allegations AdvoCare has had independent testing performed on each and every lot of product provided to Jessica Hardy and has demonstrated that every lot was free of banned substances. Furthermore, we are confident that this case will prove to be unfounded.”

In order to further guarantee the safety of its products, AdvoCare has fortified its products' safety with an additional layer of checks and balances by participating in the INFORMED-CHOICE certification program – an independent quality assurance program for sports nutrition products. AdvoCare voluntarily and proactively has its entire Performance Elite line, and many other products, tested to certify the products are banned-substance free. By making this investment in the INFORMED-CHOICE alliance, AdvoCare has been able to attract, retain and help many athlete endorsers excel in their sports, and do so with confidence in their nutritional supplement choice.

AdvoCare Launches AdvoBus Tour

Reuters | 9/6/2009

The AdvoCareAdvoBus will make appearances at select NCAA football games every Saturday leading up to the Independence Bowl in December to promote healthy living and overall wellness. The tour debuts at Husky Stadium on September 5, in Seattle, Wash., where Louisiana State University takes on the University of Washington. It concludes on December 28, at the AdvoCare V100 Independence Bowl in Shreveport, La., with a matchup between the SEC and Big 12.

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Jury Awards Million Dollar Verdict Against Advocare

Npros.com | 8/27/2009

A Dallas jury has awarded a $1.9 million verdict against AdvoCare International L.P., a Carrollton, Texas-based multi-level marketer and supplier of nutritional supplements and skincare products. Following a two-week trial in Dallas County’s 191st District Court, jurors found that the company violated the Texas Deceptive Trade Practices Act by engaging in an unconscionable action by canceling agreements with distributors Bruce and Teresa Badgett of Arlington.

AdvoCare Disputes Drug Test Ruling

Npros.com | 5/13/2009

With its decision Monday, the panel shortened Hardy's competition ban to one year, from two.

Carrollton-based AdvoCare said Tuesday in a statement that the panel's finding "is in direct conflict" with "independent" testing that showed Hardy's supplements to be free of contaminants. Also, the company said, the arbitration process was "severely flawed," in part because AdvoCare was not allowed to participate or even attend.

Howard Jacobs, Hardy's attorney, said in a statement that the arbitrators were correct in not allowing AdvoCare into the process and that the scientific evidence presented by his client at the hearing "was fully vetted through vigorous cross-examination."

According to a copy of the arbitration panel's report posted on the U.S. Anti-Doping Agency's Web site, "miniscule quantities" of clenbuterol, a banned substance, were found in one of the AdvoCare supplements, Arginine Extreme. Supplements from the same lots Hardy used were tested at the swimmer's request.

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Advocare Kicks off Women’s Pro Soccer Sponsorship

Npros.com | 4/26/2009

The deal makes Rehydrate available to players on and off the field, and includes a variety of branding opportunities, on-field signage, plus a sponsored award at the end of the season.

AdvoCare is known for providing the very best in sports nutrition,” said Director of Endorsements Rob Graf. “We have long-term relationships with elite athletes representing almost every sport. This partnership is a perfect fit and we look forward to supporting WPS while reinforcing the AdvoCare brand as a leader in health and wellness products.”

Rehydrate is a top-selling AdvoCare product used by the majority of the 75 world-class endorsers who trust and rely on the products as part of their daily routine. Rehydrate is also one of the many AdvoCare products certified as banned-substance free in accordance with the United States Anti-Doping Agency, as well as the World Anti-Doping Agency.

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Advocare and Jessica Hardy File Lawsuits

SwimmingWorldMagazine.com | 2/2/2009

Hardy, who tested positive at the Trials for the banned stimulant clenbuterol, filed the lawsuit last week in Los Angeles Superior Court against Carrollton, Texas-based AdvoCare International, seeking unspecified damages. UniversalSports.com on Thursday obtained a copy of the lawsuit.

The 21-year-old Hardy would have been a medal contender in Beijing in two individual events as well as in at least one, maybe two, relays. Instead, as the lawsuit relates, she stayed home, hit with a two-year doping-related suspension, deprived of "once-in-a-lifetime opportunities" while weighing "damage to her reputation."

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AdvoCare SPARK Energy Drink in the News

Destination CRM | 8/23/2006

But has the increase in marketing effectiveness paved the way for a decrease in corporate responsibility? Now regularly appearing in lunch boxes and littering middle school soccer fields, Red Bull's six-inch-tall blue cans have sparked a debate over this and other such energy drinks' adverse health and well-being effects. Health experts are reviewing the potential consequences of these products on adults, but marketers continue to target an increasingly younger demographic with the drinks. Most noticeably, AdvoCare, manufacturer of the energy drink SPARK, last fall rolled out KickStart SPARK, a spinoff of the adult version aimed at children four and over. It contains 60 mg of caffeine (about half a cup of coffee) as well as 200 mg of taurine and 100 mg of gamma-aminobutyric acid, both nonregulated supplements.

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