Eniva in the Rocky Mountain News

Eniva takes VIBE abroad

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Eniva in the Rocky Mountain News

Rocky Mountain News | 4/8/2008

Eniva Vibe is a line of liquid vitamins (and other nutrients) being aggressively promoted as a healthful alternative to vitamins and minerals sold in tablet form. A chief selling point is the claim that liquid vitamins are better absorbed by the body because large, hard pills may pass through the digestive tract and be excreted intact.

Liquid vitamins aren't any better for you than are good- quality vitamin and mineral supplements formulated to be easily digested and absorbed in pill form.

The downside to liquid supplements is that they're more expensive. And since many vitamins begin to break down upon exposure to air, in some cases the potency of liquid vitamins may begin to wane as soon as you open the bottle.

Eniva takes VIBE abroad

NUTRAIngredients.com | 6/8/2006

6/6/2006 - Eniva Corporation, the maker of liquid ‘all-in-one’ nutritional supplement VIBE, has expanded its sales network to include Canada, Mexico and Puerto Rico.

The Minneapolis-based manufacturer of network marketed products said it is taking its two-year-old flagship product abroad because it has performed so well in the US. “Sales have been on a tear for VIBE,” Eniva executive regional manager Merrill Noreen told NutraIngredients-USA.com.

The company reports its total annual sales at $20 million, although Noreen said that this figure is steadily rising.

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