Velata News

Velata Introduces Ceramic Knives and Accessories

Velata Introduces New Product Line

Velata Introduces Cheese Fondue

Scentsy Family Introduces Velata

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Velata Introduces Ceramic Knives and Accessories

Press Release | 3/5/2014

MERIDIAN, Idaho, March 4, 2014 -- Velata, a brand of simple, stylish, and social kitchen products, released today its Spring/Summer 2014 Catalog featuring the newest addition to its product offering – Velata Ceramic Knives – designed to enhance the way food is cut and prepared.

"After two years of using Velata products in our own kitchen, Heidi and I realized there wasn't one occasion where we didn't need a set of ultra-sharp knives to prepare foods," said Orville Thompson, CEO of Velata's parent company, Scentsy, Inc. "We are always cutting foods to cook on the Velata Raclette Tabletop Grill, so we are excited to introduce Velata Ceramic Knives – the perfect addition to any kitchen."

Customers can choose from the Ceramic Chef's Knife, or the Ceramic Knife Set which includes a Nakiri, Santoku, and Paring Knife. In addition to the ceramic knives, Velata will also offer innovative knife accessories including the universal Tile Knife Block and the Antibacterial Cutting Mat.

Velata Introduces New Product Line

Press Release | 10/1/2013

The Scentsy Family brand expands its line to include a new kitchen system to bring families together at the dinner table.

10/1/13 -- Velata, a line of simple, stylish, and social kitchen products owned by Scentsy, Inc., has added a Raclette Tabletop Grill to their Fall/Winter line, available today. Inspired by the centuries-old Swiss tradition, the modern grill allows you to prepare delicious meals right at the table. Cook meats, fish, vegetables and fruits while melting single-servings of cheese or sauces in the dishes beneath the grill top. The grill includes a cast aluminum top, granite grill top, eight dishes and eight spatulas.

"Families today are spending less time together at the dinner table," said Orville Thompson, CEO of Scentsy, Inc. and co-owner with his wife Heidi Thompson. "The Raclette Tabletop Grill is a fun, interactive experience you can share with your loved ones, spark more conversations and enjoy more meals together."

To enhance your grilling experience, Velata created exclusive Velata Artisan Rubs, also available today. Developed by a Le Cordon Bleu-trained executive chef, rub flavors include Coriander Herb, Lemon Garlic, Santa Maria BBQ and Smoked Paprika.

Velata Introduces Cheese Fondue

Press Release | 4/4/2013

MERIDIAN, Idaho, Apr 01, 2013 -- Chocolate lovers, say cheese! -- Velata, which offers world-class Belgian chocolate and a line of fun fondue warmers, has added savory cheese fondue to its Spring/Summer 2013 line, available today.

From mild to sharp, Velata's cheese fondue comes in four delicious flavors--Bacon Cheddar, Cheddar, Fiesta Queso and Smoked Gouda--all produced in Wisconsin, America's Dairyland.

"Since Velata's debut a year ago, our Consultants and customers have been eager to add cheese fondue to our current line of premium Belgian chocolate," said Orville Thompson, CEO of Scentsy, Inc. and co-owner with his wife, Heidi. "After research and testing, we have four great flavors of cheese we think our customers will love."

Along with cheese, the new Velata catalog introduces Mixables(TM)--packets that conveniently add the perfect amount of flavor to stir into your Velata Premium Belgian Chocolate. Mixables(TM) are available in delicious classic favorites including Mocha, Orange, Peppermint and Raspberry.

Also joining the new line are three new vibrant Velata Fondue Warmers--Vert, Aubergine, and Bleu. Each Velata Warmer features a patent-pending, silicone dish heated by a 25-watt bulb inside a decorative warmer. The silicone dish keeps Velata chocolate and cheese at the perfect temperature, and goes from the refrigerator to the microwave to the dishwasher with ease.

Velata products are available for purchase through Independent Velata Consultants in the U.S., Canada and Puerto Rico. To locate the nearest Consultant or learn more about Velata, visit www.velata.com.

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Scentsy Family Introduces Velata

Press Release | 5/3/2012

MERIDIAN, Idaho -- Starting today, party-planners and at-home entertainers around the country have reason to rejoice. Scentsy Family, a rapidly growing, international party-plan company, officially launched a new way to experience fondue – Velata, featuring a patent-pending, silicone dish heated by a 25-watt light bulb inside a decorative warmer to melt the world’s finest Belgian chocolate, creating a fun, easy-to-use and delicious fondue experience.

“Scentsy products are great for bringing people together in a fun, social setting, so it was natural to introduce a complementary brand that makes it easy to have delicious, no-fuss party food in no time at all,” said Orville Thompson, CEO of Scentsy Family.

Scentsy Family executives worked with chocolate experts and manufacturers in Europe to create an extraordinary chocolate experience for customers. Velata fondue warmers use a special silicone dish that prevents heat from escaping, keeping the melted chocolate at the perfect temperature with no stirring required. The dish goes from the refrigerator to the microwave to the dishwasher with ease and eliminates the messy fountain, scorched chocolate, open flame and complicated instructions commonly associated with a fondue experience. “I love the idea that a busy family can enjoy fondue together any night of the week or that a hostess can create an instant party with Velata,” said Heidi Thompson, president of Scentsy Family. “Just microwave the chocolate in its package, pour into the dish, dip your favorite foods in velvety chocolate, and enjoy. It’s that simple.” Velata will be available in North America starting today. Customers can initially choose from 14 beautifully designed warmers and four types of Belgian chocolate: classic milk chocolate, white chocolate, dark chocolate and caramel milk chocolate. Velata chocolate comes packaged in a microwavable, six-ounce pouch with a convenient pour spout.

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