Scentsy News

Scentsy Introduces New Brand and Expanded Product Line

Press Release | 1/20/2012

"Scentsy products are great for bringing people together in a fun, social setting, so it was natural to introduce a complementary brand that makes it easy to have delicious party food in no time at all," said Orville Thompson, CEO of Scentsy, Inc.

"I love the idea that a busy family can enjoy fondue together any night of the week or that a hostess can create an instant party with Velata," said Heidi Thompson, Scentsy's President. "Just microwave the chocolate in its package, pour into the dish, dip your favorite foods in velvety chocolate, and enjoy!"

Scentsy, Inc. executives worked with chocolate experts and manufacturers in Europe to create an extraordinary chocolate experience for customers. Velata fondue warmers use a special silicone dish that prevents heat from escaping, keeping the melted chocolate at the perfect temperature with no stirring required. The dish goes from the refrigerator to the microwave to the dishwasher with ease and eliminates the messy fountain, scorched chocolate, open flame, and complicated instructions commonly associated with a fondue experience.

Velata will be available in North America starting on May 1, 2012. Customers can initially choose from 14 beautifully designed warmers and four types of Belgian chocolate: classic milk chocolate, white chocolate, dark chocolate, and caramel milk chocolate. Velata chocolate comes packaged in a microwavable, six-ounce pouch with a convenient pour spout.

Scentsy, Inc. also announced two product line extensions to its flagship Scentsy Wickless brand. The fragrance products company will now offer Layers by Scentsy, a personal fragrance experience that lets customers build a signature scent using nine personal and laundry care fragrance products. The line extension includes eight new products, plus Scentsy Solid Perfume introduced in 2011. New fragrance products include shower cream, shower gel, body lotion, body butter, body spray, hand cream, Washer Whiffs--a laundry fragrance additive that dissolves in the washing machine, and Dryer Disks--a reusable, anti-static fragrance enhancer.

Layers by Scentsy products are available in six Scentsy fragrances, including Coconut Lemongrass, Luna, Quiver, Love Story, Enchanted Mist, and Sugar Cookie. Customers can choose their favorite fragrances and mix and match personal care and laundry care products to create a fragrance to suit their style.

Scentsy also introduced customizable, print-on-demand, scented greeting cards that can be purchased and mailed through an on-line store called Sincerely Scent. Each card comes with a Scent Spot, a quarter-sized, scented wafer infused with one of 15 fragrances from Scentsy's Favorites Collection. Cards are priced at $2.85 each ($3.82 CAD) including postage.

Layers by Scentsy and Sincerely Scent will be available to customers in North America beginning March 1. Scentsy's new brand and product line extensions are part of its strategy to help Consultants grow their businesses by providing opportunities to sell multiple products and brands to customers using their existing teams and proven systems.

"Scentsy is the first party-plan company to offer its Consultants the opportunity to sell multiple brands in multiple countries using a single global compensation plan and sales organization," said Orville Thompson.

Scentsy Names Pink Pepper the ScenTrend for 2012

Press Release | 1/4/2012

A study in contrasts, Pink Pepper's multidimensional nature exudes sweet, floral yet spicy aromas, giving it appeal as both a gourmand and romance fragrance note. Distilled from the rose-hued berries of the Peruvian pepper tree and used as a spice in cooking, Pink Pepper has a dry, fresh scent with hints of angelica and juniper-like notes. This bold yet warm fragrance stimulates renewed energy in any environment.

"Pink Pepper fits the mood of our time," explains Heidi Thompson, President of Scentsy, Inc. "It's a spirited fragrance note that offers inspiration to find adventure, be romantic or simply add a touch of excitement to any aspect of life. We're pleased to highlight Pink Pepper's inspiring personality in Scentsy's home fragrances."

Tom Pastre, President of Creatique, a fragrance industry consulting firm in Cresskill, New Jersey, said selecting a fragrance note of the year shows Scentsy's passion for the art of fragrance creation and perfumery. "Pink Pepper is appropriate for these challenging times because it's uplifting and has a certain optimism to it. It's bold and zesty, but has a warmth that's comforting," said Pastre. "It's the contrasts that make it exciting: feminine and floral, yet sexy and exotic."

Fragrance lovers can experience the contrasts of Pink Pepper in Pixie, Scentsy's February 2012 Scent of the Month. Pixie is a mischievous moonscape of pink pepper, mandarin and heliotrope deepened by exotic teakwood and vanilla oak. Scentsy's Spring/Summer 2012 Catalog highlights fragrances containing Pink Pepper, and for those interested in designing their own signature scents with ScenTrend 2012, Pink Pepper will also be available as a stand-alone Scentsy Bar—ideal for mixing.

Scentsy developed its expertise in identifying and defining fragrance trends through detailed analysis and evaluation of hundreds of fragrance notes, raw materials and finished scents. The company's high-quality fragrances have received an overwhelmingly positive response from consumers since Scentsy's start in 2004.

Scentsy on Forbes List of Most Promising Companies

Press Release | 12/2/2011

Scentsy was the largest company on the list based on revenue and employees, with 2010 revenues of $381 million and an employee base of 750. Scentsy now employs more than 1,000 people in three states and expects revenues in 2011 to exceed $500 million.

Founded in 2004, Scentsy's flagship product is scented, wickless candles heated in decorative ceramic warmers. The warmers use a low-watt bulb so there is no flame, smoke or soot. Independent Consultants sell the flameless candles and other Scentsy fragrance products at home parties, through catalog or basket parties, and online.

"It's an honor to be on Forbes' list of America's 100 Most Promising Companies," said Orville Thompson, Chief Executive Officer and co-owner of Scentsy with his wife Heidi Thompson. "The selection considers not only what we've accomplished, but our potential for continued growth, and the future is bright for Scentsy."

"We have our Consultants and employees to thank for our success. They have stayed focused on providing great quality products and service through every stage of our growth," said Heidi Thompson, President and co-owner of Scentsy.

In 2010, Scentsy launched a line of Scentsy Buddies -- scented, plush animals that appeal to younger family members -- which validated the company's ability to sell a product other than wickless candles through its distribution channel. Recently, Scentsy used its fragrance expertise to introduce solid perfume. It now sells a full line of home fragrance products for the entire family.

Scentsy also continued a series of cause products designed to honor and benefit national charities, resulting in contributions of more than $1.3 million within the last year. Net proceeds from its current cause product, Sasha the Bear, benefit Ronald McDonald House Charities(R) in the U.S. and Canada.

In recognizing Scentsy and other companies, Forbes' list of America's 100 Most Promising Companies took a different approach from other rankings by using sophisticated software to assign an algorithm-derived score to each company it considered.

"Sizing up younger, privately held companies is hard: Their fortunes can change very quickly and there's a dearth of public data," says Forbes Executive Editor Brett Nelson. "We took a more comprehensive approach to evaluate their health and potential."

To sharpen its search, Forbes teamed up with CB Insights, a Manhattan-based data firm that tracks investment in high-growth private companies. CB Insights has developed complex software called Mosaic that mines myriad online sources to come up with one, algorithmically derived score that measures a private company's health. Forbes married Mosaic's data-crunching with its reporting to assemble a list of rising stars with bright growth prospects.

Scentsy Supports Autism

Press Release | 3/30/2011

Scentsy, a rapidly growing home fragrance company, features a one-of-a-kind charitable cause warmer in each new catalog to honor a nonprofit organization. Scentsy's new "Piece by Piece" Charitable Cause Warmer, adorned with colorful jigsaw pieces, benefits the mission of Autism Speaks(TM). Scentsy will donate 100 percent of the net profits from the sale of this charitable cause warmer, which is available for a limited time (March - August 2011) as part of Scentsy's new Spring/Summer 2011 catalog. “So many of us have been touched by autism,” said Orville Thompson, Chief Executive Officer of Scentsy and co-owner with his wife, Heidi. “Our 100,000 Independent Consultants expressed strongly this is an issue they care very deeply about, and they want to do their part to help.”

Twice a year, with the help of the company’s Consultants, Scentsy chooses a new cause to support. Scentsy designed the ‘Piece by Piece’ Charitable Cause Warmer, adorned with colorful jigsaw pieces, to honor the mission of Autism Speaks: “Solving the puzzle, piece by piece.” As Autism Awareness Month approaches in April, Scentsy and its Consultants will help Autism Speaks raise awareness for autism and those whose lives are affected by it.

The “Piece by Piece” Charitable Cause Warmer is available until August 31, 2011, and is $35. One hundred percent of the net proceeds from each sale will benefit Autism Speaks, which since 2005 has committed over $160 million to research and developing innovative new resources for families.

“We are pleased to establish a partnership with Scentsy and are grateful for the unique warmer design to raise funds and autism awareness," said Mark Roithmayr, president of Autism Speaks. "One in 110 children and countless family members across the country are impacted by autism, and we hope our combined efforts help continue to shed light on this growing health crisis."

Scentsy Candle Supports Breast Cancer Foundation

Press Release | 10/22/2010

“Whether it’s a mother, sister, friend, or their own personal battle, many of our Scentsy employees and Consultants have been affected by breast cancer” .“Whether it’s a mother, sister, friend, or their own personal battle, many of our Scentsy employees and Consultants have been affected by breast cancer,” said Heidi Thompson, president of Scentsy and co-owner with her husband, Orville Thompson. “We wanted to show our support by helping to fight this horrible disease. The ‘Love, Life, Hope’ Cause Warmer honors NBCF and all those affected by breast cancer. It gives hope to those who are struggling now and to those who have lost a loved one to this disease.”

Twice a year, with the help of the company’s 75,000 Independent Consultants, Scentsy chooses a new cause to support. For the fall and winter 2010/2011 season, the ‘Love, Life, Hope’ Charitable Cause Warmer was designed to reflect the NBCF’s distinctive character to honor those affected by breast cancer.

For each ‘Love, Life, Hope’ Warmer, Scentsy donates a significant portion of profits to the NBCF. Since its release in September, the ‘Love, Life, Hope’ Warmer has already raised $150,000. In all, Scentsy anticipates donating nearly half a million dollars to help fight breast cancer.

“Our mission is to save lives through early detection and education programs, to provide mammograms for those in need, and provide nurturing support services to those affected by this disease,” said Janelle Hail, CEO of National Breast Cancer Foundation. “Support from companies like Scentsy gives us hope and strength to continue our fight against cancer.”

The “Love, Life, Hope” Warmer features the symbolic pink ribbon, pink-and-white stripes with black accents and is available for $35 through February 2011. All Scentsy products can be purchased though a Scentsy Independent Consultant. To find a consultant near you, use the “Find a Consultant” locator at www.scentsy.com.

Scentsy Warmer Supports Rethink Breast Cancer This October

Press Release | 10/7/2010

"Scentsy is delighted to support a great organization like Rethink," says Heidi Thompson, President, Scentsy. "Canadians have a personal connection to breast cancer, and we are proud to help raise funds and awareness for Rethink and the cause."

"The Scentsy Love, Life, Hope Warmer will help us engage and support young people affected by breast cancer through education, medical research, supportive care and fundraising," adds MJ DeCoteau, Founder and Executive Director, Rethink Breast Cancer. "We encourage people to bring warmth into their homes with Scentsy this October, and want Canadians to know that 100 per cent of every dollar donated to Rethink goes directly to our education, support and research programs."

The Scentsy Love, Life, Hope Warmer brings warmth to your heart and your home this fall. Scentsy wickless candles allow Canadians to enjoy all the benefits of candles without the risks. Scentsy's decorative warmers use a 25-watt bulb to melt scented wax, without an open flame, smoke or soot. With over 60 decorative warmers that safely melt more than 80 different fragrant waxes, Scentsy is a refreshing addition to your fall decor.

Products are available exclusively through Scentsy consultants across Canada via www.scentsy.ca.

About Scentsy

Scentsy, Inc. is a rapidly growing party plan company offering a variety of scented, wickless candles heated in decorative ceramic candle warmers. The simplicity and value of its flameless candle products provide a better alternative to burning wicked candles in the home and office. What began in 2004 in a 40-foot ocean container, on a small sheep farm, is now an international company, headquartered in Meridian, Idaho. Scentsy has more than tripled year-over-year for five years in a row with nearly 70,000 Independent Consultants running home based businesses in the United States, Puerto Rico, Guam and Canada.

About Rethink Breast Cancer

Launched in 2001, Rethink is the first-ever, Canadian breast cancer charity to bring bold, relevant awareness to the under-40 crowd; foster a new generation of young and influential breast cancer supporters; infuse sass and style into the cause; and, most importantly, respond to the unique needs of young (or youngish) women going through it.

Scentsy Releases New Family Products

Npros.com | 9/9/2010

With its soothing scent and soft plush fur, the one-of-a-kind Scentsy Buddy™ makes the perfect companion for children ages three and up. Each Buddy comes with one Scent Pak™, which fills the air with fragrance thanks to a zippered pocket on the Buddy's back that holds a small pouch of food grade scent beads. Children can collect all six cuddly characters: Roarbert the Lion, Ribbert the Frog, Penny the Pig, Lenny the Lamb, Mollie the Monkey and Ollie the Elephant. Available for $30 each, the Scentsy Buddy™ also can add a soft and fresh-smelling touch to an infant's nursery.

"The wait is finally over. Since announcing our new products in late July, we've received an overwhelmingly positive response from customers and consultants who have been anxiously anticipating the release of the Scentsy Buddy," said Heidi Thompson, president of Scentsy and co-owner with her husband, Orville. "We're committed to giving our customers new, innovative and safe ways to enjoy their favorite scents and keep their homes smelling fresh all year long."

The Scent Pak™ for the Scentsy Buddy is available in 15 scents, including Cucumber Lime, French Lavender and Sweet Pea and Vanilla. Refill Scent Paks ($8 each) are sold separately and also can be used in drawers, closets, diaper bags, or anywhere that needs a refreshing scent.

Scentsy now offers Fragrance Foam™ as part of its on-the-go product collection. The emollient-rich foam is alcohol-free and kills germs without drying hands. It is available for $7 in five scents: Black Raspberry Vanilla, Coconut Lemongrass, Cucumber Lime, Havana Cabana and Lucky in Love.

Scentsy continues to add to its core product line of decorative ceramic warmers that melt scented wax bars using a low-watt light bulb. Twenty-five new decorative ceramic warmers including four mid-size warmers and 21 full-size warmers make their debut in the Fall/Winter 2010 catalog.

New collections of warmers include the Nursery Collection, mid-size warmers, featuring scenes and images from popular nursery rhymes. In addition, Scentsy will make a donation to the Rethink Breast Cancer from the sale of each Love, Life, Hope warmer - available only from September 1 - February 28, 2011.

To complement its new warmers, Scentsy updated its fragrance portfolio with 14 new scents, including Berry Tart, Christmas Cottage, Hazelnut Latte, Reggae Sunset, and Central Park Pralines. The new fragrances are available as both Bars and Bricks as well as in several of the company's on-the-go products including Travel Tins, Scent Circles and Scentsy Room Spray.

All products are available through Scentsy's network of independent consultants. To locate the nearest consultant, visit the "Find a Consultant" page at www.scentsy.ca.

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Inc 500 Ranks Scentsy Top Consumer Products and Services Company

Press Release | 8/27/2010

“We knew we were growing at an extraordinary pace, but the Inc. 500 ranking confirms the growth we have achieved is unmatched by all but a handful of companies” .“We knew we were growing at an extraordinary pace, but the Inc. 500 ranking confirms the growth we have achieved is unmatched by all but a handful of companies,” said Heidi Thompson, President and co-owner of Scentsy with her husband Orville. “We are thrilled to be named one of the 20 fastest-growing companies in all of America, and we sincerely commend and thank our outstanding corporate team and our independent party consultants for maintaining the focus on quality, value and service through the challenges of such rapid growth.”

Scentsy earned its ranking on the Inc. 500 for increasing its annual revenues from $2,176,876 in 2006 to $178,375,434 in 2009, a cumulative growth rate of 8,094%. This was the first time Scentsy nominated itself for the list. Incredibly, the company grew at an even higher rate during the previous three-year period (2005-2008). It is notable that only seven companies among the top 200 had higher 2009 sales than Scentsy. The vast majority of companies on the Inc. 500 are much smaller.

In 2004, Scentsy opened its doors as a direct sales company, offering a safe, wickless alternative to burning open flame candles in homes and offices. Customers saw its flameless candles as not just a safer option but as a better option. Scentsy’s success can be attributed to a simple but compelling product line available through more than 70,000 Independent Consultants that sell the scented candles at home parties, through catalog or basket parties as well as online.

“At Scentsy we always strive to bring value to customers by creating and selling high-quality products that warm the heart, enliven the senses, and inspire the soul,” said Orville Thompson, Scentsy Chief Executive Officer and co-owner. “We are humbled at the tremendous customer response and loyalty that our products have generated. And we are honored to be recognized by the Inc. 500, where such major companies as Microsoft and Oracle gained early exposure.”

About Scentsy

Scentsy, Inc. is a rapidly growing party plan company offering a variety of scented, wickless candles heated in decorative ceramic candle warmers. The simplicity and value of its flameless candle products provide a better alternative to burning wicked candles in the home and office. What began in 2004 in a 40-foot ocean container on a small sheep farm is now an international company headquartered in Meridian, Idaho, with more than 70,000 current Independent sales Consultants in the United States, Puerto Rico, Guam and Canada.

About Inc. Magazine and the Inc. 500

Founded in 1979, Inc. (www.inc.com) is the only major business magazine dedicated exclusively to owners and managers of growing private companies that delivers real solutions for today’s innovative company builders. The 2010 Inc. 500 was unveiled in the September issue (available on newsstands through November 15) and on Inc.com. The 2010 Inc. 500 measures revenue growth from 2006 through 2009. To qualify, companies must have been founded and generating revenue by the first week of 2006, and therefore able to show four full calendar years of sales. Additionally, they had to be U.S.-based, privately held, for profit, and independent – not subsidiaries or divisions of other companies – as of December 31, 2009.

Scentsy Appears In Top 100 Direct Selling Companies

Npros.com | 7/22/2010

“This ranking validates the tremendous growth Scentsy has experienced, but our success is merely a result of passionate customers and party consultants, and an outstanding corporate team. In the midst of rapid growth, the Scentsy family has risen to the challenge of maintaining our focus on quality, value and service." said Heidi Thompson, President and co-owner.

Scentsy began operations in 2004 with its wickless candles that offer an alternative to the standard open flame archetype. The company's record highs remained strong throughout 2009 as customers saw the new product as a safer option. Last year Scentsy was recognized by receiving the Rising Star Award of the Direct Selling Association.

“At Scentsy we always strive to bring value to customers by creating and selling high-quality products that warm the heart, enliven the senses, and inspire the soul. Knowing the many well-run and fast-growing direct selling companies out there, we are honored by our place on this list.” said Orville Thompson, Scentsy Chief Executive Officer and co-owner.

Scentsy Press Release

Press Release | 4/28/2010

Heidi Thompson, co-owner of Scentsy said, “We were inspired to start this foundation because at Scentsy employees and consultants value contributing more than you take. We are making that concept the core value of the foundation”.

The warmer’s bright primary colors capture the simple joys of childhood and 100% of net profits from its sales directly benefit the Sunshine Foundation. The Sunshine Warmer is available now through Aug. 31, 2010. The Scentsy Family Foundation will continue to select a charitable cause or organization to support twice a year. To purchase a Sunshine Kids warmer and brighten a young life, contact your local Scentsy consultant. To learn more about the Sunshine Kids Foundation, visit: www.sunshinekids.org.

Scentsy and Tastefully Simple on WNDU

Npros.com | 4/13/2010

Read the full article at the link below.

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Scentsy Celebrates Remarkable Growth

Benzinga | 12/22/2009

The company, which offers scented, wickless candles through a Party Plan system, now has more than 50,000 independent consultants throughout the United States, Puerto Rico, Guam, and Canada. Scentsy is celebrating its fifth year anniversary and its remarkable growth since starting on a small Idaho sheep farm in 2004.

"In a short amount of time, Scentsy has proven that it has the product value and quality people are seeking in today's market," said John Curtis, Communications vice President for Scentsy.

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Scentsy in the Lane Report

Lane Report | 10/26/2009

The new shift will create approximately 50 new jobs, bringing its total workforce number to about 120.

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Scentsy Contribute in MaineToday

MaineToday.com | 10/17/2009

The goal is to have at least 100,000 people pledge to participate nationwide bringing a possible $5 million boost. Maine people have always been fantastic about helping neighbors. Think of the potential that this day could have on someone you know! To pledge or for more information, please visit the Scentsy Contribute webpage at http://scentsycontribute.org.

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Scentsy Pushing Support for Local Businesses

nwitimes.com | 9/30/2009

As part of its promotion, the company invites people to buy online a Contribute 2009 T-shirt for $9 and get a $10 Scentsy gift certificate in return.

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Scentsy in the Clarksville Leaf Chronicle

Clarksville Leaf Chronicle | 9/30/2009

The scent came from a Scentsy scent bar melted in a pretty ceramic warmer. Gordley is a consultant for the home-based company that offers its scent bars and warmers at in-home parties and through business displays.

Gordley says she and her daughter, Kristen Blogg, are candle fanatics. "We especially loved Yankee candles until one of my daughter's friends sent her a Scentsy system as a Christmas gift.

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Scentsy Wins National Direct Sales Awards

Idaho Business Review | 8/16/2009

Scentsy, Inc., a five-year-old wickless candle maker based in Meridian, received the Rising Star Award, presented to an “up-and-coming direct selling company that has dedicated itself to achieving a high standard of excellence in business operations,” according to a news release from the DSA.

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Scentsy New Distribution Center to Create 100 Jobs

Npros.com | 8/12/2009

Scentsy Mentioned in Idaho Statesman

IdahoStatesman.com | 8/12/2009

This reaction is largely responsible for Meridian company Scentsy's explosive growth.

Four years ago, Scentsy operated in a 40-foot, air-conditioned ocean-freight container on a sheep farm. In five years, it has grown more than 300 percent annually. Its revenue was $109 million in the year that ended June 30.

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The Symposium Experience Keynote Speaker CEO of Scentsy

Npros.com | 4/23/2009

Orville Thompson, CEO of booming MLM company, Scentsy, attended past Symposiums to learn the MLM ropes. At a past Symposium, when all the speakers gave a brief synopsis of what they'd be talking about, Orville said he'd be speaking about "why it's important to listen to the rest of these guys."

The Symposium Experience is a bi-annual, two-day conference where industry experts share their state-of-the-art, hands-on experience. In other words, you learn the ropes! The Symposium features:

Presentation of direct sales best-practices by industry leaders. Valuable insights to help you grow your company in a down economy. One-on-one consultations with industry experts who will answer your questions. Opportunity to network with industry peers. Select resources to share with your teams.

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Scentsy Grows 491 Percent with Party Pulse

Press Release | 2/14/2009

"We attribute this unprecedented growth to our ability to connect our message with the hearts and minds of thousands of people," says Orville Thompson, CEO of Scentsy. "Our 'Making Perfect Scents' e-newsletter that we get through the IMN Party Pulse program is our main tool for making those connections."

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Scentsy in the Salt Lake Tribune

Salt Lake Tribune | 9/27/2008

Up to 5,000 people are expected in Salt Lake City from Aug. 10 to Aug. 15 for the 2009 convention of Scentsy Inc., a Boise, Idaho-based company that sells wickless wax scent bars. With conventioneers filling 4,500 room nights in area hotels, the meeting is projected to generate $4.5 million for Salt Lake County's economy, said Todd J. Ness, who booked the sale for the Salt Lake Convention and Visitors Bureau.

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