Scentsy News

Scentsy Ranked One of Top Companies in Idaho

Scentsy Releases New Product to Benefit NBCF

Scentsy Releases New Products

Scentsy Announces ScenTrend 2014

Scentsy Introduces New Home Fragrance Products

Scentsy Launches Custom Gifts

For more information on Scentsy including the company's current rank in our home business index, please click here.

Scentsy Ranked One of Top Companies in Idaho

Press Release | 11/8/2017

November 8, 2017 -- After only thirteen years in business, Scentsy has cemented itself as one of Idaho’s top companies. For the third year in a row, Scensty an international leader in home décor and personal fragrances, came in at number 15 in the list of Idaho’s Private 100. The list ranks the Gem state’s largest privately held companies.

“What a ride! It is truly amazing how Scentsy has bloomed where we were planted. We love Idaho—the businesses that inspire us, the people who support us and the Consultants and employees who bring life to our story,” said Orville Thompson, Scentsy’s CEO.

Heidi and Orville Thompson launched Scentsy in 2004 using an old, mice-infested 40-foot shipping container as their humble first office. Scentsy’s flagship product line, decorative warmers designed to melt fragrant wax using a lightbulb instead of a wick and flame, quickly attracted a faithful following.

“We knew the products were perfect for direct selling,” said Heidi Thompson, Scentsy’s President. “Scentsy products have to be experienced. A party is the perfect way to share Scentsy.”

As of today, Scentsy has approximately 110,000 Independent sales Consultants sharing Scentsy in eleven countries. More than 1,000 employees work at the home office in Meridian or at the five distribution centers worldwide.

Scentsy has expanded beyond warmers and wax, offering airy diffusers, natural, fragrant oils, portable fragrance products, a laundry and cleaning line, children’s products and a personal care line. Many of the lines, including the soon-to-be launched bath bombs are made on-site in Meridian, Idaho.

This marks the eighth year Scentsy has made the Idaho Private 100 list. The ranking was created to recognize private enterprise and honor privately held Idaho-based companies generating the greatest annual revenue.

Scentsy Releases New Product to Benefit NBCF

Press Release | 9/4/2014

MERIDIAN, Idaho, Sept. 2, 2014 -- Scentsy, an international party-plan company and leader in fragrance, released its Fall/Winter 2014 Catalog which features Ribbons of Hope, Scentsy's new Charitable Cause Warmer to benefit the National Breast Cancer Foundation (NBCF).

"A few years ago, we had a similar Charitable Cause Warmer, Love, Life, Hope, and its popularity overwhelmed us and allowed us to donate more than $640,000 to support NBCF's mission of helping women though early detection and education," said Heidi Thompson, president and co-owner of Scentsy, Inc. "Whether it's a family member or a friend, breast cancer has devastated so many families, so we are beyond excited to continue supporting NBCF's mission and honoring the women they help with our new Cause Warmer, Ribbons of Hope."

The color pink makes another appearance in Scentsy's Fall/Winter 2014 catalog when camouflage goes all-girl with Mossy Oak Break-Up® Pink. This warmer takes a fresh approach to the popular pattern of leaves, acorns, and branches by pitting them against a shocking pink background.

Scentsy's new glass Plug-In Warmers combine convenience and elegance with their compact shape and stunning design. Ideal for smaller spaces, the glass Plug-Ins are available in two designs, Cranberry Glass and Cream Glass, which cast warm, speckled light patterns when illuminated.

For those looking to enjoy amazing fragrance without the light, Scentsy's new one-piece Element Warmer, Songbird, is one of eight warmers offered this season that uses a heating element to safely warm fragrant wax without illumination. Element Warmers are just right for bedrooms, dorms, or anywhere extra light isn't desired.

Scentsy also carries a line of luxury, high-efficiency laundry care products. Available in 12 scents (including Fragrance Free), the Scentsy Laundry Collection includes Laundry Liquid to effectively clean, as well as Washer Whiffs and Dryer Disks to enhance everything you wash and dry with beautiful fragrance.

Scentsy Releases New Products

Press Release | 3/5/2014

MERIDIAN, Idaho, March 4, 2014 -- Scentsy Fragrance, an international party-plan company and leader in home fragrance, released its Spring/Summer 2014 Catalog featuring the new Shadow Collection of warmers, 13 new Spring/Summer fragrances, and limited-edition Scentsy Buddies.

"This year marks our tenth year in business and we can't imagine a better way to celebrate a successful decade than by giving our Consultants and customers beautiful new warmers and fragrances," said Heidi Thompson, president and co-owner of Scentsy, Inc. with her husband Orville Thompson. "Our Spring/Summer 2014 Catalog is one of our best — it features truly innovative warmer designs, great new fragrances for spring, and two adorable Buddies, Cluck the Chicken and Clover the Cow."

Scentsy customers can now choose from the new Shadow Collection, which includes the Frosted Shade and the Linen Shade paired with artfully crafted Shadow Inserts which slip behind the shades and cast beautiful shapes and shadows. Customers who love elegant and intricate details will fall for Scentsy's new Lace Warmer, which is hand-wrapped in genuine lace and dipped in liquid clay before being kiln-fired, where the lace is burned away leaving its exquisite detail imprinted on the porcelain.

The catalog also features the newest trend in home fragrance, the 2014 ScenTrend Scent of the Year, Simply Nashi Pear, which combines the sweet taste of a pear with the crispness of an apple for a beautiful balance of juicy sweetness.

In addition, Scentsy's Spring/Summer 2014 Charitable Cause Product is a Scentsy Buddy. Roosevelt the Rabbit is a soft, floppy-eared rabbit just in time for Easter. Scentsy will donate $6.50 from every Roosevelt the Rabbit purchase ($30) to the March of Dimes imbornto campaign, a movement dedicated to continued research and education responsible for helping more mothers have healthy, full-term pregnancies.

Scentsy Announces ScenTrend 2014

Press Release | 1/7/2014

MERIDIAN, Idaho, Jan. 2, 2014 -- International fragrance leader, Scentsy Fragrance today announced Simply Nashi Pear, a mouthwatering blend of juicy sweetness, as ScenTrend 2014. Based on trend analysis, the annual ScenTrend designation identifies the up-and-coming fragrance note which consumers will find in home as well as fine fragrances.

"Simply Nashi Pear's brightness underscores the importance of living life with a sense of playfulness and lightheartedness," said Heidi Thompson, President of Scentsy, Inc. "This year is about remembering to savor and celebrate life's little moments."

Also known as the Asian pear, nashi pears are native to China, Japan, and Korea, and they mirror the shape and size of an apple. Nashi pears range in color from speckled green to sunny golden, and the Simply Nashi Pear fragrance combines the sweet taste of a pear with the crispness of an apple – creating a beautiful balance of juicy sweetness.

For fragrance lovers excited to experience ScenTrend 2014, Simply Nashi Pear is available for purchase starting Jan. 2. For those eager to try other Scentsy Fragrances containing nashi pear, Scentsy's February Scent of the Month, Sparkling Citrus Pear features sweet nashi pear, enlivened by citrus zest and bright lemon verbena, and is available for purchase on Feb. 1. Additionally, Scentsy's Spring/Summer 2014 Catalog highlights fragrances containing Simply Nashi Pear.

Scentsy developed its expertise in identifying and defining fragrance trends through detailed analysis and evaluation of hundreds of fragrance notes, raw materials and finished scents. The company's high-quality fragrances have received an overwhelmingly positive response from consumers since Scentsy's start in 2004. Since launching in 2012, the annual ScenTrend designation has been recognized by a number of publications including Goodhouskeeping.com, Yahoo! Shine, HAPPI magazine, and Prevention magazine.

About ScenTrend ScenTrend is a registered trademark of Scentsy, Inc. Selected by a team of experts from Scentsy Fragrance and leading international fragrance houses, ScenTrend is an annual designation of the most trendsetting fragrance note in the industry. Scentsy's home and personal fragrances are renowned for their superior scent quality.

Scentsy Introduces New Home Fragrance Products

Press Release | 9/18/2013

MERIDIAN, Idaho — Scentsy Fragrance, an international party-plan company and leader in home fragrance, released its Fall/Winter 2013 catalog featuring its most versatile collection of wickless candle warmers ever. Scentsy’s new Lampshade Collection features stunning glass warmer designs that cast a soft, lamp-like glow in any room, offering customers choices beyond traditional ceramic warmers. Its new Element Warmers are more compact and use a heating element to gently warm fragrant wax without a light bulb, making them perfect for offices, dorms, and bedrooms.

“Our customers asked for a greater selection of home fragrance products that compliment the design and beauty of their home,” said Heidi Thompson, president and co-owner of Scentsy, Inc. with her husband Orville Thompson. “We responded with beautiful warmers that give them a choice of materials, the option to warm fragrance without a light, and a greater selection of interchangeable looks.”

Scentsy introduced the ultimate personalized warmer earlier this year with the launch of Scentsy Custom Gifts, a new program that makes it easy for customers to create custom wickless candle warmers using a unique image, design, or logo. Scentsy Custom Gifts can be used to commemorate family events, optimize a fundraiser, or thank employees and customers.

Scentsy lovers of a younger age will be excited to see the new limited edition Scentsy Buddy Forest Collection. These plush toys are perfect to cuddle and come in a variety of forest creatures. Every Scentsy Buddy features a zippered pouch where a fragrant Scent Pak can fit inside.

Scentsy’s Fall/Winter 2013 Charitable Cause Warmer, Service & Sacrifice, is a white, porcelain warmer with silhouettes of military service men and women. All net proceeds benefit The Mission Continues, a non-profit organization dedicated to helping post-9/11 veterans continue to serve their communities after their active military service is over.

Scentsy Launches Custom Gifts

Press Release | 6/26/2013

MERIDIAN, Idaho, Jun 26, 2013 -- Scentsy, Inc., the rapidly-growing, international party-plan company, today announced the launch of Scentsy Custom Gifts, a new program that makes it easy for customers to create custom wickless candle warmers using a unique image, design, or logo. Scentsy Custom Gifts can be used to commemorate family events, optimize a fundraiser, or thank employees and customers.

"These beautiful, custom warmers make terrific gifts because a Scentsy warmer can be displayed and enjoyed all year long," said Orville Thompson, CEO of Scentsy, Inc. "Businesses and charities can create a warmer to honor a brand or cause. Families can give them as the perfect keepsake for reunions and weddings."

A Scentsy Custom Gift bundle includes a modern warmer in sleek black or white with a customizable image and one of three fragrant Scentsy Bars created exclusively for Scentsy Custom Gifts. Choose from Enjoy!, Happy Holidays, or Thank You. Each bundle also comes with a clear bag and a bow for wrapping.

Scentsy Custom Gifts may also be ordered with any of three frame designs from the new Van Gogh Gallery Frame Collection, instead of a custom frame, to add a piece of artwork to any home or office.

Scentsy Custom Gifts are available for purchase beginning August 1 through a simple five-step process on Independent Scentsy Consultant websites.

Scentsy Fragrance Releases New Products

Press Released | 3/5/2013

MERIDIAN, Idaho, Mar 05, 2013 -- Scentsy Fragrance, the rapidly-growing, international party-plan company, today released its Spring/Summer 2013 catalog, expanding its offering of memorable fragrances, scented stuffed animals, and eye-catching warmers that inspire customers to curate Scentsy's artful and hand-crafted designs throughout the home.

"Scentsy's beautiful warmers are works of art in any room," said Heidi Thompson, President of Scentsy, Inc. and co-owner with her husband Orville. "Our quality, superb finishes, and distinctive designs are unmatched anywhere in the marketplace."

Scentsy's newest warmers include the Gallery Collection, rectangular warmers with a transparent, magnetized panel that comes with a choice of three, snap-on designs that fill the room with beautiful patterns of shadows and light. Also new for spring is the Funhouse Collection featuring bright bursts of color and inventive patterns, and the bronze and blue-green Elemental Warmer, hand-glazed to make each an individual work of art.

To its line of widely-acclaimed fragrances for spring, Scentsy added "Simply Scentsy"--five fragrances that are the essence of a single ingredient. Simply Scentsy fragrances, including cinnamon, lime, rose, strawberry and vanilla, are powerful triggers for memory because of their simplicity and familiarity. Wonderful alone or mixed with other Scentsy fragrances, they give customers a wide spectrum of fragrance options.

For younger fragrance lovers, Scentsy introduces a limited edition Safari Collection to the Scentsy Buddy line, inspired by the wildlife of Africa. There is a cuddly Buddy to accompany little travelers everywhere, including Chika the Cheetah, Gambi the Gorilla, Halla the Hippo, Havi the Hedgehog, Jamu the Giraffe, and Zuku the Zebra, all featuring a zippered pouch to hold a fragrant Scent Pak inside.

Layers by Scentsy, a line of personal and laundry care products, has added Hand Sanitizer in 22 of Scentsy's most popular fragrances, and new sun care lotion in SPF 15 and 30 as well as SPF 15 lip balm in the most popular Scentsy Tropical scents.

Each new Scentsy catalog features a charitable cause product to benefit a nonprofit organization. The Spring/Summer 2013 Charitable Cause Warmer, Forget-Me-Not, benefits the Fisher Center for Alzheimer's Research Foundation in the U.S. and the Alzheimer Society in Canada. All net profits from the sale of each Forget-Me-Not Warmer will go toward helping these organizations focus on the cause, care, and cure of Alzheimer's.

Scentsy Names ScenTrend 2013

Press Release | 1/3/2013

MERIDIAN, Idaho, Jan. 3, 2013 -- Scentsy Fragrance, a growing international leader in fragrance, today announced Violet Leaf as the ScenTrend™ for 2013. Based on trend analysis by fragrance experts at Scentsy and prominent international fragrance houses, the ScenTrend designation identifies the up-and-coming fragrance note which consumers will find in home as well as fine fragrances.

The earthy and herbaceous Violet Leaf fragrance note is extracted from the heart-shaped leaves of the violet plant. Unlike the fragrance of a violet flower which is sweet and powdery, Violet Leaf exudes an organic, green fragrance with a subtle floral undertone and watery accents of melon and cucumber. This fragrance is gentle on the senses, providing tranquil moments of respite and calm.

"In our fast-paced society, people yearn for simple, disconnected moments," said Heidi Thompson, President of Scentsy, Inc. "Violet Leaf's pure expression of nature is the perfect backdrop to unwind and decompress in today's increasingly connected, digital world."

Tom Pastre, President of Creatique, a fragrance industry consulting firm, said naming Violet Leaf as ScenTrend 2013 shows Scentsy's continued commitment to uncovering on-trend perfumery notes. "Violet Leaf is modern, a fresh and soothing representation of nature that is innately appealing," Pastre said. "Uplifting, cool, green, yet warm, earth-born, calming—even a bit mesmerizing. Violet Leaf takes you to a different place, far away from the challenges we face every day."

For fragrance lovers excited to experience Violet Leaf, Scentsy's February 2013 Scent of the Month, Posy Peach, is a fuzzy ripe peach balanced by green, tender tendrils of violet leaf in a fragrance that hints at lazy sunny days. Scentsy's Spring/Summer 2013 Catalog highlights fragrances containing Violet Leaf, and, for those interested in designing their own signature scents with ScenTrend 2013, Violet Leaf will be available as a stand-alone Scentsy Bar—ideal for mixing.

Scentsy developed its expertise in identifying and defining fragrance trends through detailed analysis and evaluation of hundreds of fragrance notes, raw materials and finished scents. The company's high-quality fragrances have received an overwhelmingly positive response from consumers since Scentsy's start in 2004.

About ScenTrend ScenTrend is a registered trademark of Scentsy, Inc. Selected by a team of experts from Scentsy Fragrance and leading international fragrance houses, ScenTrend is an annual designation of the most trendsetting fragrance note in the industry.

Scentsy Lays Off 19 Employees

Npros.com | 12/1/2012

December 1, 2012 -- Scentsy has laid off 19 employees as the result of a workforce reorganization. The employees whose positions were eliminated received severance packages and services to help them find new jobs.

Scentsy employs approximately 1,000 people. A Scentsy spokesperson said that the layoffs are not an indication that the company is in financial trouble and are simply the result of a reorganization to increase efficiency.

Scentsy Makes a Generous Donation to the American Heart Association

Npros.com | 10/19/2012

Meridian, ID -- Scentsy recently donated $781,552.00, its largest cash donation to date, to the American Heart Association.

Twice a year, the Scentsy Family Foundation selects a charity to support and creates a new product in its honor. Scentsy raised the money for the donation to the American Heart Association from the sales of its fifth Charitable Cause Product, “Heartfelt.”

Scentsy Releases Fall-Winter 2012 Catalog

Press Release | 9/5/2012

MERIDIAN, Idaho, Sep 05, 2012 -- Scentsy Fragrance, the rapidly-growing, international party-plan company, released its Fall/Winter 2012 Catalog on September 1, featuring 12 new fragrances and 23 new Scentsy Warmers. The Fall & Winter fragrance collection is focused on warm, inviting and recognizable gourmand recipes without the traditional emphasis on cinnamon. Four new fragrances that reflect this direction are Dulce de Leche, Frosted Ginger Cookie, Apple Press, and Buckleberry.

"At Scentsy, we strive to deliver fragrances that are true representations of natural ingredients," said Heidi Thompson, President of Scentsy, Inc. and co-owner with her husband Orville. "Apple Press is a great example of this. It has a fresh, bold and natural-smelling apple fragrance without any 'plastic' or 'candied' notes that are common among competing apple fragrances."

The debuting Scentsy Warmers feature unique shapes and patterns in neutral pallets, perfect for the fall and winter months. One new warmer, Bandeau, features whimsically stacked pale-green saucers that lean to and fro; a youthful design that fits seamlessly into spaces ranging from classic to contemporary.

Scentsy is expanding its Layers by Scentsy line of personal and laundry care products by offering each of its personal care products in 20 of Scentsy's most popular fragrances and by introducing two new products: bath tablets ($10) and hand soap ($6). Additionally, Scentsy is launching a line of customizable scented greeting cards that can be purchased and mailed through an online store called Sincerely Scent.

The Fall/Winter 2012 Catalog also features Scentsy's newest Charitable Cause Warmer to benefit Special Olympics--Champion. Special Olympics unleashes the human spirit through the transformative power and joy of sports every day around the world. Through sports training and competition, they offer both children and adults the chance to continue their development as athletes and experience all the joy, accomplishment, and camaraderie that accompanies athletic competition. Through February 28, 2013, Scentsy will donate $8 from the sale of each Champion Warmer ($35) to Special Olympics.

Scentsy Introduces New Brand and Expanded Product Line

Press Release | 1/20/2012

MERIDIAN, Idaho, Jan 20, 2012 -- Scentsy, Inc., a rapidly growing, international party-plan company, today introduced a new brand--Velata, featuring a patent-pending, silicone dish on an electric warmer paired with the world's finest quality Belgian chocolate to create a fun, easy-to-use, and delicious fondue experience.

"Scentsy products are great for bringing people together in a fun, social setting, so it was natural to introduce a complementary brand that makes it easy to have delicious party food in no time at all," said Orville Thompson, CEO of Scentsy, Inc.

"I love the idea that a busy family can enjoy fondue together any night of the week or that a hostess can create an instant party with Velata," said Heidi Thompson, Scentsy's President. "Just microwave the chocolate in its package, pour into the dish, dip your favorite foods in velvety chocolate, and enjoy!"

Scentsy, Inc. executives worked with chocolate experts and manufacturers in Europe to create an extraordinary chocolate experience for customers. Velata fondue warmers use a special silicone dish that prevents heat from escaping, keeping the melted chocolate at the perfect temperature with no stirring required. The dish goes from the refrigerator to the microwave to the dishwasher with ease and eliminates the messy fountain, scorched chocolate, open flame, and complicated instructions commonly associated with a fondue experience.

Velata will be available in North America starting on May 1, 2012. Customers can initially choose from 14 beautifully designed warmers and four types of Belgian chocolate: classic milk chocolate, white chocolate, dark chocolate, and caramel milk chocolate. Velata chocolate comes packaged in a microwavable, six-ounce pouch with a convenient pour spout.

Scentsy, Inc. also announced two product line extensions to its flagship Scentsy Wickless brand. The fragrance products company will now offer Layers by Scentsy, a personal fragrance experience that lets customers build a signature scent using nine personal and laundry care fragrance products. The line extension includes eight new products, plus Scentsy Solid Perfume introduced in 2011. New fragrance products include shower cream, shower gel, body lotion, body butter, body spray, hand cream, Washer Whiffs--a laundry fragrance additive that dissolves in the washing machine, and Dryer Disks--a reusable, anti-static fragrance enhancer.

Layers by Scentsy products are available in six Scentsy fragrances, including Coconut Lemongrass, Luna, Quiver, Love Story, Enchanted Mist, and Sugar Cookie. Customers can choose their favorite fragrances and mix and match personal care and laundry care products to create a fragrance to suit their style.

Scentsy also introduced customizable, print-on-demand, scented greeting cards that can be purchased and mailed through an on-line store called Sincerely Scent. Each card comes with a Scent Spot, a quarter-sized, scented wafer infused with one of 15 fragrances from Scentsy's Favorites Collection. Cards are priced at $2.85 each ($3.82 CAD) including postage.

Layers by Scentsy and Sincerely Scent will be available to customers in North America beginning March 1. Scentsy's new brand and product line extensions are part of its strategy to help Consultants grow their businesses by providing opportunities to sell multiple products and brands to customers using their existing teams and proven systems.

"Scentsy is the first party-plan company to offer its Consultants the opportunity to sell multiple brands in multiple countries using a single global compensation plan and sales organization," said Orville Thompson.

Scentsy Names Pink Pepper the ScenTrend for 2012

Press Release | 1/4/2012

MERIDIAN, Idaho, Jan. 4, 2012 -- Scentsy, Inc., a growing international leader in fragrance, today announced Pink Pepper as the ScenTrend™ for 2012. Based on evaluation and trend analysis by fragrance experts at Scentsy and prominent international fragrance houses, the ScenTrend designation identifies the up-and-coming fragrance note for the new year, which consumers will find in home as well as fine fragrances.

A study in contrasts, Pink Pepper's multidimensional nature exudes sweet, floral yet spicy aromas, giving it appeal as both a gourmand and romance fragrance note. Distilled from the rose-hued berries of the Peruvian pepper tree and used as a spice in cooking, Pink Pepper has a dry, fresh scent with hints of angelica and juniper-like notes. This bold yet warm fragrance stimulates renewed energy in any environment.

"Pink Pepper fits the mood of our time," explains Heidi Thompson, President of Scentsy, Inc. "It's a spirited fragrance note that offers inspiration to find adventure, be romantic or simply add a touch of excitement to any aspect of life. We're pleased to highlight Pink Pepper's inspiring personality in Scentsy's home fragrances."

Tom Pastre, President of Creatique, a fragrance industry consulting firm in Cresskill, New Jersey, said selecting a fragrance note of the year shows Scentsy's passion for the art of fragrance creation and perfumery. "Pink Pepper is appropriate for these challenging times because it's uplifting and has a certain optimism to it. It's bold and zesty, but has a warmth that's comforting," said Pastre. "It's the contrasts that make it exciting: feminine and floral, yet sexy and exotic."

Fragrance lovers can experience the contrasts of Pink Pepper in Pixie, Scentsy's February 2012 Scent of the Month. Pixie is a mischievous moonscape of pink pepper, mandarin and heliotrope deepened by exotic teakwood and vanilla oak. Scentsy's Spring/Summer 2012 Catalog highlights fragrances containing Pink Pepper, and for those interested in designing their own signature scents with ScenTrend 2012, Pink Pepper will also be available as a stand-alone Scentsy Bar—ideal for mixing.

Scentsy developed its expertise in identifying and defining fragrance trends through detailed analysis and evaluation of hundreds of fragrance notes, raw materials and finished scents. The company's high-quality fragrances have received an overwhelmingly positive response from consumers since Scentsy's start in 2004.

Scentsy on Forbes List of Most Promising Companies

Press Release | 12/2/2011

MERIDIAN, Idaho, Dec 01, 2011 -- Forbes Magazine named Scentsy to its 2011 list of America's 100 Most Promising Companies. Scentsy was ranked #66 on the list that features "100 privately held up-and-comers with compelling business models, strong management teams, notable customers, strategic partners and precious investment capital."

Scentsy was the largest company on the list based on revenue and employees, with 2010 revenues of $381 million and an employee base of 750. Scentsy now employs more than 1,000 people in three states and expects revenues in 2011 to exceed $500 million.

Founded in 2004, Scentsy's flagship product is scented, wickless candles heated in decorative ceramic warmers. The warmers use a low-watt bulb so there is no flame, smoke or soot. Independent Consultants sell the flameless candles and other Scentsy fragrance products at home parties, through catalog or basket parties, and online.

"It's an honor to be on Forbes' list of America's 100 Most Promising Companies," said Orville Thompson, Chief Executive Officer and co-owner of Scentsy with his wife Heidi Thompson. "The selection considers not only what we've accomplished, but our potential for continued growth, and the future is bright for Scentsy."

"We have our Consultants and employees to thank for our success. They have stayed focused on providing great quality products and service through every stage of our growth," said Heidi Thompson, President and co-owner of Scentsy.

In 2010, Scentsy launched a line of Scentsy Buddies -- scented, plush animals that appeal to younger family members -- which validated the company's ability to sell a product other than wickless candles through its distribution channel. Recently, Scentsy used its fragrance expertise to introduce solid perfume. It now sells a full line of home fragrance products for the entire family.

Scentsy also continued a series of cause products designed to honor and benefit national charities, resulting in contributions of more than $1.3 million within the last year. Net proceeds from its current cause product, Sasha the Bear, benefit Ronald McDonald House Charities(R) in the U.S. and Canada.

In recognizing Scentsy and other companies, Forbes' list of America's 100 Most Promising Companies took a different approach from other rankings by using sophisticated software to assign an algorithm-derived score to each company it considered.

"Sizing up younger, privately held companies is hard: Their fortunes can change very quickly and there's a dearth of public data," says Forbes Executive Editor Brett Nelson. "We took a more comprehensive approach to evaluate their health and potential."

To sharpen its search, Forbes teamed up with CB Insights, a Manhattan-based data firm that tracks investment in high-growth private companies. CB Insights has developed complex software called Mosaic that mines myriad online sources to come up with one, algorithmically derived score that measures a private company's health. Forbes married Mosaic's data-crunching with its reporting to assemble a list of rising stars with bright growth prospects.

Scentsy Supports Autism

Press Release | 3/30/2011

Scentsy, Inc. and the Scentsy Family Foundation, a charitable initiative of the rapidly growing home fragrance company, have partnered with Autism Speaks, North America’s largest autism science and advocacy organization, to help fund global research, spread awareness, and provide hope to families whose members receive this complex diagnosis.

Scentsy, a rapidly growing home fragrance company, features a one-of-a-kind charitable cause warmer in each new catalog to honor a nonprofit organization. Scentsy's new "Piece by Piece" Charitable Cause Warmer, adorned with colorful jigsaw pieces, benefits the mission of Autism Speaks(TM). Scentsy will donate 100 percent of the net profits from the sale of this charitable cause warmer, which is available for a limited time (March - August 2011) as part of Scentsy's new Spring/Summer 2011 catalog. “So many of us have been touched by autism,” said Orville Thompson, Chief Executive Officer of Scentsy and co-owner with his wife, Heidi. “Our 100,000 Independent Consultants expressed strongly this is an issue they care very deeply about, and they want to do their part to help.”

Twice a year, with the help of the company’s Consultants, Scentsy chooses a new cause to support. Scentsy designed the ‘Piece by Piece’ Charitable Cause Warmer, adorned with colorful jigsaw pieces, to honor the mission of Autism Speaks: “Solving the puzzle, piece by piece.” As Autism Awareness Month approaches in April, Scentsy and its Consultants will help Autism Speaks raise awareness for autism and those whose lives are affected by it.

The “Piece by Piece” Charitable Cause Warmer is available until August 31, 2011, and is $35. One hundred percent of the net proceeds from each sale will benefit Autism Speaks, which since 2005 has committed over $160 million to research and developing innovative new resources for families.

“We are pleased to establish a partnership with Scentsy and are grateful for the unique warmer design to raise funds and autism awareness," said Mark Roithmayr, president of Autism Speaks. "One in 110 children and countless family members across the country are impacted by autism, and we hope our combined efforts help continue to shed light on this growing health crisis."

Scentsy Candle Supports Breast Cancer Foundation

Press Release | 10/22/2010

Scentsy and the Scentsy Family Foundation, a charitable initiative of the rapidly growing home fragrance company, have partnered with the National Breast Cancer Foundation (NBCF) to join the fight against breast cancer.

“Whether it’s a mother, sister, friend, or their own personal battle, many of our Scentsy employees and Consultants have been affected by breast cancer” .“Whether it’s a mother, sister, friend, or their own personal battle, many of our Scentsy employees and Consultants have been affected by breast cancer,” said Heidi Thompson, president of Scentsy and co-owner with her husband, Orville Thompson. “We wanted to show our support by helping to fight this horrible disease. The ‘Love, Life, Hope’ Cause Warmer honors NBCF and all those affected by breast cancer. It gives hope to those who are struggling now and to those who have lost a loved one to this disease.”

Twice a year, with the help of the company’s 75,000 Independent Consultants, Scentsy chooses a new cause to support. For the fall and winter 2010/2011 season, the ‘Love, Life, Hope’ Charitable Cause Warmer was designed to reflect the NBCF’s distinctive character to honor those affected by breast cancer.

For each ‘Love, Life, Hope’ Warmer, Scentsy donates a significant portion of profits to the NBCF. Since its release in September, the ‘Love, Life, Hope’ Warmer has already raised $150,000. In all, Scentsy anticipates donating nearly half a million dollars to help fight breast cancer.

“Our mission is to save lives through early detection and education programs, to provide mammograms for those in need, and provide nurturing support services to those affected by this disease,” said Janelle Hail, CEO of National Breast Cancer Foundation. “Support from companies like Scentsy gives us hope and strength to continue our fight against cancer.”

The “Love, Life, Hope” Warmer features the symbolic pink ribbon, pink-and-white stripes with black accents and is available for $35 through February 2011. All Scentsy products can be purchased though a Scentsy Independent Consultant. To find a consultant near you, use the “Find a Consultant” locator at www.scentsy.com.

Scentsy Warmer Supports Rethink Breast Cancer This October

Press Release | 10/7/2010

Just in time for October, Breast Cancer Awareness Month, Scentsy, the maker of Canada's favourite wickless candle, introduces the Love, Life, Hope Warmer ($42) to support Rethink Breast Cancer. Scentsy will donate 100 per cent of the net profits from each warmer sold and there is no limit to how much can be raised!

"Scentsy is delighted to support a great organization like Rethink," says Heidi Thompson, President, Scentsy. "Canadians have a personal connection to breast cancer, and we are proud to help raise funds and awareness for Rethink and the cause."

"The Scentsy Love, Life, Hope Warmer will help us engage and support young people affected by breast cancer through education, medical research, supportive care and fundraising," adds MJ DeCoteau, Founder and Executive Director, Rethink Breast Cancer. "We encourage people to bring warmth into their homes with Scentsy this October, and want Canadians to know that 100 per cent of every dollar donated to Rethink goes directly to our education, support and research programs."

The Scentsy Love, Life, Hope Warmer brings warmth to your heart and your home this fall. Scentsy wickless candles allow Canadians to enjoy all the benefits of candles without the risks. Scentsy's decorative warmers use a 25-watt bulb to melt scented wax, without an open flame, smoke or soot. With over 60 decorative warmers that safely melt more than 80 different fragrant waxes, Scentsy is a refreshing addition to your fall decor.

Products are available exclusively through Scentsy consultants across Canada via www.scentsy.ca.

About Scentsy

Scentsy, Inc. is a rapidly growing party plan company offering a variety of scented, wickless candles heated in decorative ceramic candle warmers. The simplicity and value of its flameless candle products provide a better alternative to burning wicked candles in the home and office. What began in 2004 in a 40-foot ocean container, on a small sheep farm, is now an international company, headquartered in Meridian, Idaho. Scentsy has more than tripled year-over-year for five years in a row with nearly 70,000 Independent Consultants running home based businesses in the United States, Puerto Rico, Guam and Canada.

About Rethink Breast Cancer

Launched in 2001, Rethink is the first-ever, Canadian breast cancer charity to bring bold, relevant awareness to the under-40 crowd; foster a new generation of young and influential breast cancer supporters; infuse sass and style into the cause; and, most importantly, respond to the unique needs of young (or youngish) women going through it.

Scentsy Releases New Family Products

Npros.com | 9/9/2010

Scentsy, Inc., a rapidly growing home fragrance company, has just released its broadest product offering to date - adding fragrance options for the whole family. The company's Fall/Winter 2010 catalogue introduces the Scentsy Buddy™, two on-the-go fragrance products - Fragrance Foam™ and the Scent Pak™, 33 new decorative ceramic warmers and 14 new fragrances of highly-scented wax bars and bricks.

With its soothing scent and soft plush fur, the one-of-a-kind Scentsy Buddy™ makes the perfect companion for children ages three and up. Each Buddy comes with one Scent Pak™, which fills the air with fragrance thanks to a zippered pocket on the Buddy's back that holds a small pouch of food grade scent beads. Children can collect all six cuddly characters: Roarbert the Lion, Ribbert the Frog, Penny the Pig, Lenny the Lamb, Mollie the Monkey and Ollie the Elephant. Available for $30 each, the Scentsy Buddy™ also can add a soft and fresh-smelling touch to an infant's nursery.

"The wait is finally over. Since announcing our new products in late July, we've received an overwhelmingly positive response from customers and consultants who have been anxiously anticipating the release of the Scentsy Buddy," said Heidi Thompson, president of Scentsy and co-owner with her husband, Orville. "We're committed to giving our customers new, innovative and safe ways to enjoy their favorite scents and keep their homes smelling fresh all year long."

The Scent Pak™ for the Scentsy Buddy is available in 15 scents, including Cucumber Lime, French Lavender and Sweet Pea and Vanilla. Refill Scent Paks ($8 each) are sold separately and also can be used in drawers, closets, diaper bags, or anywhere that needs a refreshing scent.

Scentsy now offers Fragrance Foam™ as part of its on-the-go product collection. The emollient-rich foam is alcohol-free and kills germs without drying hands. It is available for $7 in five scents: Black Raspberry Vanilla, Coconut Lemongrass, Cucumber Lime, Havana Cabana and Lucky in Love.

Scentsy continues to add to its core product line of decorative ceramic warmers that melt scented wax bars using a low-watt light bulb. Twenty-five new decorative ceramic warmers including four mid-size warmers and 21 full-size warmers make their debut in the Fall/Winter 2010 catalog.

New collections of warmers include the Nursery Collection, mid-size warmers, featuring scenes and images from popular nursery rhymes. In addition, Scentsy will make a donation to the Rethink Breast Cancer from the sale of each Love, Life, Hope warmer - available only from September 1 - February 28, 2011.

To complement its new warmers, Scentsy updated its fragrance portfolio with 14 new scents, including Berry Tart, Christmas Cottage, Hazelnut Latte, Reggae Sunset, and Central Park Pralines. The new fragrances are available as both Bars and Bricks as well as in several of the company's on-the-go products including Travel Tins, Scent Circles and Scentsy Room Spray.

All products are available through Scentsy's network of independent consultants. To locate the nearest consultant, visit the "Find a Consultant" page at www.scentsy.ca.

Inc 500 Ranks Scentsy Top Consumer Products and Services Company

Press Release | 8/27/2010

MERIDIAN, Idaho--(EON: Enhanced Online News)--Scentsy, Inc., a rapidly growing home fragrance company, has been named the No. 1 fastest-growing consumer products and services company in the country in the 2010 edition of the Inc. 500 list, published by Inc. magazine. Overall, Scentsy was No. 19 on the prestigious list of the fastest-growing private companies in America.

“We knew we were growing at an extraordinary pace, but the Inc. 500 ranking confirms the growth we have achieved is unmatched by all but a handful of companies” .“We knew we were growing at an extraordinary pace, but the Inc. 500 ranking confirms the growth we have achieved is unmatched by all but a handful of companies,” said Heidi Thompson, President and co-owner of Scentsy with her husband Orville. “We are thrilled to be named one of the 20 fastest-growing companies in all of America, and we sincerely commend and thank our outstanding corporate team and our independent party consultants for maintaining the focus on quality, value and service through the challenges of such rapid growth.”

Scentsy earned its ranking on the Inc. 500 for increasing its annual revenues from $2,176,876 in 2006 to $178,375,434 in 2009, a cumulative growth rate of 8,094%. This was the first time Scentsy nominated itself for the list. Incredibly, the company grew at an even higher rate during the previous three-year period (2005-2008). It is notable that only seven companies among the top 200 had higher 2009 sales than Scentsy. The vast majority of companies on the Inc. 500 are much smaller.

In 2004, Scentsy opened its doors as a direct sales company, offering a safe, wickless alternative to burning open flame candles in homes and offices. Customers saw its flameless candles as not just a safer option but as a better option. Scentsy’s success can be attributed to a simple but compelling product line available through more than 70,000 Independent Consultants that sell the scented candles at home parties, through catalog or basket parties as well as online.

“At Scentsy we always strive to bring value to customers by creating and selling high-quality products that warm the heart, enliven the senses, and inspire the soul,” said Orville Thompson, Scentsy Chief Executive Officer and co-owner. “We are humbled at the tremendous customer response and loyalty that our products have generated. And we are honored to be recognized by the Inc. 500, where such major companies as Microsoft and Oracle gained early exposure.”

About Scentsy

Scentsy, Inc. is a rapidly growing party plan company offering a variety of scented, wickless candles heated in decorative ceramic candle warmers. The simplicity and value of its flameless candle products provide a better alternative to burning wicked candles in the home and office. What began in 2004 in a 40-foot ocean container on a small sheep farm is now an international company headquartered in Meridian, Idaho, with more than 70,000 current Independent sales Consultants in the United States, Puerto Rico, Guam and Canada.

About Inc. Magazine and the Inc. 500

Founded in 1979, Inc. (www.inc.com) is the only major business magazine dedicated exclusively to owners and managers of growing private companies that delivers real solutions for today’s innovative company builders. The 2010 Inc. 500 was unveiled in the September issue (available on newsstands through November 15) and on Inc.com. The 2010 Inc. 500 measures revenue growth from 2006 through 2009. To qualify, companies must have been founded and generating revenue by the first week of 2006, and therefore able to show four full calendar years of sales. Additionally, they had to be U.S.-based, privately held, for profit, and independent – not subsidiaries or divisions of other companies – as of December 31, 2009.

Scentsy Appears In Top 100 Direct Selling Companies

Npros.com | 7/22/2010

With a 2009 sales figure of $178.4 million, a well known fragrance company that goes by the name of Scentsy has acquired the 64th slot on a Global list of the top 100 direct selling companies in the world, which is compiled annually by Direct Selling News (DSN). DSN is the official publication of the Direct Selling Association, and is generally considered one of the most comprehensive reports in the industry. Listed companies range from annual sales of over $10 billion for first place entry to roughly $67 million for the one hundredth place entry.

“This ranking validates the tremendous growth Scentsy has experienced, but our success is merely a result of passionate customers and party consultants, and an outstanding corporate team. In the midst of rapid growth, the Scentsy family has risen to the challenge of maintaining our focus on quality, value and service." said Heidi Thompson, President and co-owner.

Scentsy began operations in 2004 with its wickless candles that offer an alternative to the standard open flame archetype. The company's record highs remained strong throughout 2009 as customers saw the new product as a safer option. Last year Scentsy was recognized by receiving the Rising Star Award of the Direct Selling Association.

“At Scentsy we always strive to bring value to customers by creating and selling high-quality products that warm the heart, enliven the senses, and inspire the soul. Knowing the many well-run and fast-growing direct selling companies out there, we are honored by our place on this list.” said Orville Thompson, Scentsy Chief Executive Officer and co-owner.

Scentsy Press Release

Press Release | 4/28/2010

April 20, 2010 (Atlanta, CA) Fighting cancer is a lonely and daunting experience especially for children, which is why this spring Scentsy, Inc. introduced their first Scentsy Family Foundation warmer to support The Sunshine Kids Foundation. Since 1982, The Sunshine Kids Foundation has provided free, positive and exciting group activities for children receiving cancer treatments in hospitals across North America. In support of their efforts, Scentsy introduced their first charitable cause warmer, Sunshine Kids.

Heidi Thompson, co-owner of Scentsy said, “We were inspired to start this foundation because at Scentsy employees and consultants value contributing more than you take. We are making that concept the core value of the foundation”.

The warmer’s bright primary colors capture the simple joys of childhood and 100% of net profits from its sales directly benefit the Sunshine Foundation. The Sunshine Warmer is available now through Aug. 31, 2010. The Scentsy Family Foundation will continue to select a charitable cause or organization to support twice a year. To purchase a Sunshine Kids warmer and brighten a young life, contact your local Scentsy consultant. To learn more about the Sunshine Kids Foundation, visit: www.sunshinekids.org.

Scentsy and Tastefully Simple on WNDU

Npros.com | 4/13/2010

In a recent article, WNDU recognized Scentsy, Tastefully Simple, and other direct sellers as alternatives for additional income in harsh economic times. The article references the fact that with many families needing more income and partners often working two, or even more, jobs to make ends meet, the opportunities provided by direct selling can often be a valuable solution to a stressful problem. Companies such as Scentsy and Tastefully Simple, with their direct selling approach, can help to ease the financial and psychological strains on families in need.

Read the full article at the link below.

Scentsy Celebrates Remarkable Growth

Benzinga | 12/22/2009

After just five years in business, Scentsy, Inc. is proving that a simple and authentic business strategy can translate into profitable growth.

The company, which offers scented, wickless candles through a Party Plan system, now has more than 50,000 independent consultants throughout the United States, Puerto Rico, Guam, and Canada. Scentsy is celebrating its fifth year anniversary and its remarkable growth since starting on a small Idaho sheep farm in 2004.

"In a short amount of time, Scentsy has proven that it has the product value and quality people are seeking in today's market," said John Curtis, Communications vice President for Scentsy.

Scentsy in the Lane Report

Lane Report | 10/26/2009

Scentsy Inc., an Idaho-based party plan company that specializes in wickless candles, is adding a second shift at the distribution center it opened in Lexington this summer.

The new shift will create approximately 50 new jobs, bringing its total workforce number to about 120.

Scentsy Contribute in MaineToday

MaineToday.com | 10/17/2009

On October 12, 2009 people all over the country will be a part of Scentsy Contribute 2009: Big Help for Small Business. This event was organized by Scentsy Wickless Candles and asks people to pledge to spend $50 on this day at a locally owned business as a boost to the local economy.

The goal is to have at least 100,000 people pledge to participate nationwide bringing a possible $5 million boost. Maine people have always been fantastic about helping neighbors. Think of the potential that this day could have on someone you know! To pledge or for more information, please visit the Scentsy Contribute webpage at http://scentsycontribute.org.

Scentsy Pushing Support for Local Businesses

nwitimes.com | 9/30/2009

Scentsy Co. is trying to get everyone to patronize the small businesses in their communities by asking everyone to log on to scentsycontribute.org and pledge to spend at least $50 at a local store and then rally friends, family and customers to do the same, to make a meaningful sales impact for a local small business of your choice on or after Oct. 12

As part of its promotion, the company invites people to buy online a Contribute 2009 T-shirt for $9 and get a $10 Scentsy gift certificate in return.

Scentsy in the Clarksville Leaf Chronicle

Clarksville Leaf Chronicle | 9/30/2009

As Sharon Gordley opened the door of her home, a sweet scent filled the air. "It's black raspberry vanilla," she said.

The scent came from a Scentsy scent bar melted in a pretty ceramic warmer. Gordley is a consultant for the home-based company that offers its scent bars and warmers at in-home parties and through business displays.

Gordley says she and her daughter, Kristen Blogg, are candle fanatics. "We especially loved Yankee candles until one of my daughter's friends sent her a Scentsy system as a Christmas gift.

Scentsy Wins National Direct Sales Awards

Idaho Business Review | 8/16/2009

Three Idaho companies were among the five to receive awards this summer from the Direct Selling Association, a national trade group for firms that manufacture and distribute goods and services sold directly to consumers.

Scentsy, Inc., a five-year-old wickless candle maker based in Meridian, received the Rising Star Award, presented to an “up-and-coming direct selling company that has dedicated itself to achieving a high standard of excellence in business operations,” according to a news release from the DSA.

Scentsy New Distribution Center to Create 100 Jobs

Npros.com | 8/12/2009

Scentsy Inc., an Idaho-based party plan company, has announced plans to open a new distribution center in Lexington that will create 70 to 100 new jobs by the end of 2009. Scentsy specializes in scented, wickless candles that are heated in decorative ceramic warmers. The company has more than 35,000 independent consultants who sell its products.

Scentsy Mentioned in Idaho Statesman

IdahoStatesman.com | 8/12/2009

It's an interesting concept: wickless scented candles that don't use flame, but rather melt from the heat of a 25-watt bulb in a decorative candle warmer. Even without a salesperson's insistence that "scents bring people together," you might be inclined to make a purchase, just to see what all the fuss is about.

This reaction is largely responsible for Meridian company Scentsy's explosive growth.

Four years ago, Scentsy operated in a 40-foot, air-conditioned ocean-freight container on a sheep farm. In five years, it has grown more than 300 percent annually. Its revenue was $109 million in the year that ended June 30.

The Symposium Experience Keynote Speaker CEO of Scentsy

Npros.com | 4/23/2009

Orem, UT (PRWEB) April 14, 2009 -- It is common knowledge that while a number of direct selling companies achieve brilliant success, many others barely make it out of the gate! The Symposium Group, a consortium of MLM and Party Plan experts, holds symposiums to train entrepreneurs interested in starting a company as well as executive teams of startup and existing MLM and Party Plan companies. The curriculum includes training and strategies essential to succeed in the network marketing industry.

Orville Thompson, CEO of booming MLM company, Scentsy, attended past Symposiums to learn the MLM ropes. At a past Symposium, when all the speakers gave a brief synopsis of what they'd be talking about, Orville said he'd be speaking about "why it's important to listen to the rest of these guys."

The Symposium Experience is a bi-annual, two-day conference where industry experts share their state-of-the-art, hands-on experience. In other words, you learn the ropes! The Symposium features:

Presentation of direct sales best-practices by industry leaders. Valuable insights to help you grow your company in a down economy. One-on-one consultations with industry experts who will answer your questions. Opportunity to network with industry peers. Select resources to share with your teams.

Scentsy Grows 491 Percent with Party Pulse

Press Release | 2/14/2009

Waltham, MA (PRWEB) February 12, 2009 -- IMN, specializing in e-communications solutions for the direct selling industry, today announced that in just a 12-month time period, its client Scentsy saw sales volume increase by 491% after introducing its "Making Perfect Scents" e-newsletter based on IMN Party Pulse™. During that same time period, Scentsy also grew from 1,992 independent consultants to 11,501 consultants--growing nearly 6 times in size in its fourth year of business.

"We attribute this unprecedented growth to our ability to connect our message with the hearts and minds of thousands of people," says Orville Thompson, CEO of Scentsy. "Our 'Making Perfect Scents' e-newsletter that we get through the IMN Party Pulse program is our main tool for making those connections."

Scentsy in the Salt Lake Tribune

Salt Lake Tribune | 9/27/2008

According to the Salt Lake Tribune, Scentsy Inc.'s convention may pump more than $4.5M into the local economy...

Up to 5,000 people are expected in Salt Lake City from Aug. 10 to Aug. 15 for the 2009 convention of Scentsy Inc., a Boise, Idaho-based company that sells wickless wax scent bars. With conventioneers filling 4,500 room nights in area hotels, the meeting is projected to generate $4.5 million for Salt Lake County's economy, said Todd J. Ness, who booked the sale for the Salt Lake Convention and Visitors Bureau.

Related Links
Scentsy Ranking
Company Profile and Interest Ranking.

Scentsy Review
MLMRankings Review and Overview

Scentsy Trend Report
Bar graph of month to month changes in public interest.

Ranking Details
Popularity Percentage details, percent change, and comparison to other companies.